Call of Duty veterans set crosshairs for 'first-person social game'

That sounds a helluva lot like "first-person shooter game," no? Well, these folks are best known for their contributions to hardcore games like Call of Duty. VentureBeat reports that Activision veterans Dusty Welch and Chris Archer have founded their own social game studio, U4iA. Pronounced "euphoria" (that's cute), the Bellevue, Wash.-based studio aims to bring core games to Facebook in a big way.

Welch (CEO) and Archer (CCO) aim to set the quality bar even higher on Facebook and mobile with a "first-person social game" that matches the caliber of recent free-to-play games like League of Legends, according to VentureBeat. At least from what the U4iA heads see, the future of social games is the arrival of traditional gamers.

"We're making core games for a social audience." Welch told VentureBeat, "We think the hardcore gamers are going to start looking for the core games on the social and mobile networks now." Well, with companies like Kixeye and Kabam gunning for the same audience, at least they're not alone.

"We think we're at the spearhead of a lot of cool things," Welch said to VentureBeat. Since the guy is credited with creating the Call of Duty series--the best-selling game franchise ever--we can't really contest that. This first-person shooter social game will be created for both Facebook and mobile devices using the Unity Player. With expertise like that, we're sure the game will be a technological marvel, but will the audience be there to bear witness?

Would you ever play a hardcore first-person game on Facebook? Do you think shooters could perform well on social networks?