Activision actively working on Facebook games, says CEO Bobby Kotick

At the end of June, Activision Blizzard Publishing head Eric Hirshberg gave off the impression that Activision would be focusing on Call of Duty: Elite and Skylanders: Spyro's Adventure as their main casual and social properties, but it turns out that the company's jump into Facebook might actually be coming sooner than we might have originally thought. As reported by Business Insider, Activision CEO Bobby Kotick confirms that "a lot of work is being done on Facebook games" within the company. The delay, he says, was due to the time required to build up a social games division after analyzing the particular kinds of talent needed to develop in the space.

Speaking with Forbes, Kotick explained: "[T]he skills that are required to do social games on a Facebook platform include analytical skills that are different than what we have in our business intelligence unit today. So we've had to go out and find people who have these unique kinds of skills –and there are very few of them that actually have proven their skills. So you have to find people who have the characteristics of being able to develop systems to analyze game play or game behavior."

As for what kind of games the company is currently developing, Kotick didn't say, although he did say that Activision has come to understand that many of the most popular Facebook games are ultimately resource management games, bringing back a genre that was incredibly popular a decade ago. Could this mean that Activision's Facebook games will include some form of resource management? Or, will they pull a 180 and take a risk to develop something never before seen on the platform? As more details of Activision's future social projects come to light, we'll make sure to let you know

With the big players like Zynga and EA holding the majority of the Facebook gaming pie, is it too late for Activision to come in and take a slice? Should they stick with the basic Facebook gaming mechanics of farming and city-building, or should they just adapt some of their console games for a social experience?

Call of Duty veterans set crosshairs for 'first-person social game'

That sounds a helluva lot like "first-person shooter game," no? Well, these folks are best known for their contributions to hardcore games like Call of Duty. VentureBeat reports that Activision veterans Dusty Welch and Chris Archer have founded their own social game studio, U4iA. Pronounced "euphoria" (that's cute), the Bellevue, Wash.-based studio aims to bring core games to Facebook in a big way.

Welch (CEO) and Archer (CCO) aim to set the quality bar even higher on Facebook and mobile with a "first-person social game" that matches the caliber of recent free-to-play games like League of Legends, according to VentureBeat. At least from what the U4iA heads see, the future of social games is the arrival of traditional gamers.

"We're making core games for a social audience." Welch told VentureBeat, "We think the hardcore gamers are going to start looking for the core games on the social and mobile networks now." Well, with companies like Kixeye and Kabam gunning for the same audience, at least they're not alone.

"We think we're at the spearhead of a lot of cool things," Welch said to VentureBeat. Since the guy is credited with creating the Call of Duty series--the best-selling game franchise ever--we can't really contest that. This first-person shooter social game will be created for both Facebook and mobile devices using the Unity Player. With expertise like that, we're sure the game will be a technological marvel, but will the audience be there to bear witness?

Would you ever play a hardcore first-person game on Facebook? Do you think shooters could perform well on social networks?